Identity began a line of Sport, Classic, and Fashion sunglasses, Readers, Kids sunglasses, and accessories that carved a niche in the eyewear industry with products that are high quality, trend forward and affordable. 

Our sunglasses are unisex, each with its own unique look and characteristic, all offered in a wide range of frame and lens colors. We have evolved into over 100 styles of sunglass styles. 

Our awesome collection of kid’s sunglasses is available in bright colors and cool patterns irresistible to our mini-sized sun lovers.  Identity Group has built a portfolio of distinctive brands to appeal to virtually every demographic group. Our brands include eyewear for men, women, teens, and kids. Identity Group continues to fit the niche for today’s growing sun wear needs.  All of Identity brands of sun wear and readers are quality tested & FDA approved